Mission & Vision

As one of the largest producer of baby leaves and lettuces in Serbia, our goal is to build long-term successful relationships with distributors, retail chains, wholesalers, the HORECA sector, and further processors, not only in the Balkan countries, but also in Russia, Europe and the Middle East.

Combining Danish management, high technology, and the perfect soil and climate in Serbia, we plan to develop into one of the leading European lettuce producers.

We also plan to offer some of the most attractive jobs in the agricultural sector in Serbia.

We rely on our employees to make the best possible products for our customers.

This requires focus on teamwork, detail and efficiency.

We believe in creating a good work environment with space for personal and professional development.

We also believe that creating a place for individuality, responsibility and influence is necessary to enable this development.